GS VR2

We believe that a virtual store should be more than just a place to look at products—it should be an experience. In this VR showroom project, we’ve pushed the boundaries of user agency.

Beyond just walking through the space, users can engage with the environment in real-time. A central feature is the interactive emissive light-source, which users can manipulate to see how dynamic lighting affects the store’s textures and atmosphere. It’s a tactile, immersive way to explore a brand’s physical identity in a digital world, all while maintaining a buttery-smooth performance that ensures no "VR sickness" or lag.